Palais of Speed – Paris
To kick off a summer of international football in 2016, the cavernous Palais de Tokyo in Paris has been reimagined as the “Palais of Speed.”
Fusing digital and physical football through a number of exclusive Nike experiences, products and services, the space was designed to celebrate the philosophy of fast, brilliant football. Visitors were invited to engage in a virtual race against some of football’s fastest athletes, including Cristiano Ronaldo, Anthony Martial and Eden Hazard, as well as test their football acumen via a series of mental challenges. Immediately adjacent to the Palais de Tokyo, the “Palais of Speed” Football X pitch is set to host Europe’s best crews for the Winner Stays Football X European tournament, culminating in a championship match on June 18.
Eitan Wynalda was the global event production director, overseeing and supporting the local team and agencies with the execution.