Nike Mercurial Launch

The new Mercurial Superfly boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab. Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed.

We worked with N&Z Productions and helped produce this two days event in Salon de Reinos, one of the old palaces of the king. This was the very first event held at this venue and the contrast of the old meets the modern Nike design build out made it really special… And of course Cristiano’s onstage appearance as well.

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  • Client: Nike
  • Year: 2014
  • Agency: Now and Zen Productions