Beats Pills & Executive Launch
New York

Beats By Dre, the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, announced the expansion of the company’s global product offering with the introduction of the Beats Pill, portable wireless speaker with built-in Beats Audio, and the Executive premium headphones.

This is a summary video of the event launch at the NY Soho Store in New York. We coordinated the event production, including the build out of the store and the onstage presentation.

  • Client: Beats
  • Year: 2012
  • Agency: Now and Zen Productions