Beats Holiday Launch
Beats launched an intimate presentation of their new Holiday 2011 product offering at CVLT Studios in New York.
The event was attended by industry professionals and media guests and was hosted by MTV host Sway Colloway who moderated a panel with Beats executives and amongst them Dr. Dre.
We worked on the production of the event, managing the product- and all branding elements, securing the venue and all logistics. Including coordinating the product reveal, presentation and post show reception.