Nike Olympic Innovation Summit
New York

Nike held a two day PR launch event, where it presented Nike’s latest performance innovations designed for track, the basketball court and much more.

The event was held in NY at the basketball City complex, where it was transformed into different branded areas including
a basketball court that served as center stage.

Here below is a behind the scenes look from Basketball City. We worked on the logistics for the event and the show production.

  • Client: Nike
  • Year: 2011
  • Agency: Now and Zen Productions