Nike House
Rio Olympics
At the 2016 Rio Olympics, Nike House served as the brand hub for Nike to connect with all of its 2000 athletes and their families, as well as other close relations of the brand. The Itanhangá Golf Club was transformed by Nike for the entire duration of the Olympics into Nike House and included a large build and refurbishment of their parking lot, erecting a large tent to host brand experiences.
Eitan Wynalda was the executive producer on the project, a complex project that took over a year to plan and execute.